Had the bright idea of grabbing something that looked like it was working on Google and didn’t have a matching campaign on BING… The idea came from one of the webinars I saw. Almost no ads appear for my keywords, but I get zilch for impressions. Actually, I got all of 57 impressions – good click-through, too bad tracking tool doesn’t track the way I set this up. Back to the drawing board on BING. That was not the brightest idea of the weekend.
Then yesterday I found an incredible set of tools – Just what I was looking for: WP Smart Tools while browsing the Wickedfire forums. One for the good guys.
Then the little niche I was targeting… I’m not so sure anymore. Was listening to a reasonable webcast that had a bit of math in it… Along the lines of: If the payout on the offer is $35, and you expect a conversion rate of 1-2%, then you can’t afford to spend more than $0.35 to break even on keywords. They suggested to estimate conversion rate at 2% – I’m a conservative kinda guy, so I estimate 1%… That means most stuff on Clickbank sucks, except some crazy forex stuff that has some strange stats when checking cb-analytics. That can’t be entirely right – it doesn’t match what I see on other places and the clickstreams you can peek at with Alexa and Quantcast. I’m guessing I’ll have to find out.
Too many choices, too little time.
