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- Because I’ve used the word “because” – Research has proven that it works like a charm for small requests
- Imagine getting automatic updates – Faster and easier than visiting my site – plus I’ve used one of the most powerful words in marketing, “imagine”… Your brain should be turning to jelly right about now…
- Stop wasting time! Get updated only when there is new content – Since loss aversion is a stronger motivator than potential gains “Stop wasting time” is more powerful than “Get free time” or other positive spins. By this line your finger should be starting to twitch
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- Fact: People who read my blog have higher nerd-IQ.
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- We already have 15,997 subscribers! - Ah yes, the crown of influence techniques: Social proof. Eat shit, millions of flies can’t be wrong… Well, there’s a problem with the fly analogy – social proof only works when people perceive that the ‘others’ doing it are similar to them; Would that explain why people don’t eat shit no matter how many flies do?
When all else fails… Threats work, rarely and only for limited compliance. They work only if you are perceived as A) capable of carrying them out and B) either benefiting from executing on your threat or insane (defined as an agent that goes against its own interests). In my case, I plead insanity and a secret devotion to Dr. Strangelove.
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