We judge the health and authority of a site in relationship to the advertising (or lack of) it carries. Its double-edged sword where ad quality affects perception of a site, and sites affect the perception of brands.
Category Archives: Marketing
When would you not need a website?
If you're as sharp as the folks at booneoakley.com (full-service ad agency) then you can just point your domain to your YouTube stream, create a menu there showcasing your stuff and let it rip. Masterful storytelling to boot - the history of the company is hilarious to watch, as are all the other ...
Call me Doctor, Doctor.
Walden University now has a partnership with the University of Liverpool, where I did my MBA... Sent me an e-mail. These guys are probably the only game in town for mostly-online Ph.D. The real ones, not the "University of Desktop Publishing" style of degrees. They give Liverpool Master's graduates 20% ...
Facebook Ads
Interesting ad appeared on the right… So Scott is a good friend who works at Dell, he must have signed up as a “Fan” of Dell’s offers. So Dell takes their picture, adds an offer and serves it to friends of Scott possibly using other info to select which deal and which ‘fan’. Perhaps showing female friends to males if available, similar age ranges. Here it is:
Clever, lets break it down:
1) Uses Social Validation (showing others use this – my friend)
2) Uses Liking and Friendship (My friend)
3) Uses scarcity twice – says the deal is ‘exclusive’
4) Then gives a phony deadline for the offer – in this case the deal expires *tomorrow* (today must be my lucky day!)
5) Uses a hidden anxiety question. Says “Stay connected!”. Connectedness must be good, staying is good. Losing/leaving is bad. The non-axiety version of this would be “Get Connected!”.
Clever & cute.
Back again!
Oh. Yeah.. Another year went by! I'm back. I was super-busy with my MBA classes. I'm simply DELIGHTED that on Saturday 19th at 8PM central time I submitted my approved dissertation. I'm waiting for a grade but that's all - At this point I know its going to be either A or A+... I did ...
