TOMS, Tropicana and a host of other products attempt to win over customers with ecological or social good appeals. These fall short when they forget to take a look at the available research. In this post I take a quick look at Tropicana’s “Rainforest” and TOMS “One for One” appeals.
Category Archives: Science
How Banner Ads Enhance or Dilute Authority/Credibility Depending on Visitor Expectations
We judge the health and authority of a site in relationship to the advertising (or lack of) it carries. Its double-edged sword where ad quality affects perception of a site, and sites affect the perception of brands.
