Old news… But still. Refining the Personal Branding pitch. Working on the Trust section. Bumped into a Reuters video on Whole Foods CEO impersonating someone to post disparaging remarks about Wild Oats, a competitor, over a period of several years.
Worse than the Whole Foods CEO, David Rogers from the center of Brand Leadership from Columbia University comments on it and its impact on the Whole Foods brand… Saying you have to take it in context and doing something like this fits within John Mackey’s personality. Excuse me? Since when did being a message board troll and committing securities fraud become context-dependent? Within the context of 21st century business, that’s a hit to the brand any way you dice it. I’m hoping David here got taken out of context himself, otherwise he sounds out of touch with current mass sentiments around corporate transparency, personal integrity and corporate social responsibility.
