Is Starbucks sneaking into your cup?
Instead of working on their image, and creating sub-brands, they’re “dumping it and duping us”. Nice. Popular knowledge of this tactic seems likely to backfire very-very badly… Therefore I’m sharing this with everyone!
Take a look at the Chicago Tribune Article
In full disclosure… I drank a LOT of Starbucks coffee during my MBA. Somewhere around 47-50 gallons (yes, gallons) by my estimate. Still, in that amount of time, experience and consumption they did not manage to gain my loyalty – they do suck ass.
