MBA: Leadership Journal – Leading With Values

I’ve been so busy these past months that I just don’t watch TV. I haven’t sat down and watched TV without the aid of a DVR in a very long time.This means I don’t get the commercials as much and my news all come online.
Today I was stuck in an emergency room and I watched the Cartoon Network and flipped between that and the Sci-Fi channel. With this mental distance from advertising and the last module I had on Marketing a few months back it all suddenly became very clear. We touched on the topic of the ethics of marketing to minorities and children during the module, but only now it all came into the context that I believe let me see reality as it is. I have determined that, for my value system, it is unethical to market to children or to use children to market to adults. The only ethical route is to market to adults the products designed for their children and let their adult minds decide where to go. Manipulating children’s mind is so easy, these cretins are actually shaping society bypassing parents and nearly everything. So what is a budding leader to do with this realization, considering that my MBA is specialized in Marketing? I’ve determined that I will not market to children – ever – as a matter of principle.